AEW Dark, NWA Powerrr & MLW Fusion by the Numbers: 2019 YouTube Wrestling Wars Recap

Since October 2019, multiple wrestling promotions have started releasing their own original weekly programming via YouTube.

Read: Top 250 Wrestling YouTube channels ever

While WWE (NXT) and AEW have been trading ratings victories on-air, they have also been at war on the digital front.

For this particular list, we are looking specifically at AEW DARK, NWA Powerrrr and MLW Fusion. We break down how each program performed week-to-week, what the trends tell us and how the shows competed overall.

WWE/NXT does not release full-length episodes on their YT so we did not include them in the list. However rest assured, there is no one in the market who comes even remotely close to WWE’s YouTube numbers.

Between October 8-December 16, the WWE YouTube channel has been viewed more than 1.7B times!

Other weekly shows such as Beyond Wrestling’s “Uncharted Territory” were not included only because their episodes are released outside of YouTube.

Here is a breakdown of the YouTube Wrestling wars of 2019!

AEW Dark



ReleasedViewsLoss/Gain
AEW Dark Ep1
10/08/191,033,531
AEW Dark Ep2
10/15/191,112,080+78,549
AEW Dark Ep3
10/22/19756,360-355,720
AEW Dark Ep4
10/29/19676,350-80,010
AEW Dark Ep5
11/05/19627,282-49,068
AEW Dark Ep6
11/08/19445,780-181,502
AEW Dark Ep7
11/19/19460,580+14,800
AEW Dark Ep8
11/30/19134,408-326,172
AEW Dark Ep9
12/03/19471,088+336,680
AEW Dark Ep10
12/10/19412,106-58,182
TOTAL

6,129,565

Keep in mind most shows will see a significant dip after their debut before establishing a base audience. While AEW started out very strong, they have dropped 60.13% between Episode 1 and Episode 10.

On average, AEW Dark nets 612,597 views which puts them well ahead of programs like NWA Dark & MLW Fusion. AEW also has the highest growing wrestling YouTube channel out of the ones on this list.

NWA POWERRR


ReleasedViewsLoss/Gain
Powerrr Ep1
10/08/19581,013
Powerrr Ep2
10/15/19335,878-245,135
Powerrr Ep3
10/22/19236,166-99,712
Powerrr Ep4
10/29/19247,27911,113
Powerrr Ep5
11/05/19225,091-22,188
Powerrr Ep6
11/12/19234,7589,667
Powerrr Ep7*11/19/19216,500-18,258
Powerrr Ep8
11/26/19134,664-81,836
Powerrr Ep9
12/03/19194,896*Too recent
TOTAL

2,406,245

NWA Powerrr drew the attention of viewers with a throwback, nostalgia look reminiscent of 1980s NWA in Atlanta. The theme really looked to resonate with fans at the get-go but a series of miscues have slowed NWA’s momentum at times (see the Jim Cornette fiasco relating to Episode 7 as proof).

Since debuting back on Tuesday October 8th, NWA has seen a 66% drop in total YouTube viewership. While averaging a respectable 267,360 views per episode, their viewership is 56% less than what AEW is producing on a weekly basis.

This has however been a positive week for NWA after premiering their Into the Fire PPV on Fite TV. Look for the promotion to continue producing new weekly YT shows in 2020.

MLW FUSION



ReleasedViewsLoss/Gain
MLW Fusion Ep78
10/07/1977,021
MLW Fusion Ep79
10/14/1950,411-26,610
MLW Fusion Ep80
10/19/1963,402+12,991
MLW Fusion Ep81
10/26/1957,575-5,827
MLW Fusion Ep82
11/02/1950,905-6,670
MLW Fusion Ep83
11/11/1957,619+6,714
MLW Fusion Ep84
11/16/1946,738-10,881
MLW Fusion Ep85
11/23/1940,946-5,792
MLW Fusion Ep86
11/28/1959,305+18,359
MLW Fusion Ep87
12/07/1941,082-18,223
MLW Fusion Ep88
12/14/1930,187*Too Recent
TOTAL

575,191

Currently MLW Fusion averages 52,290 views per show. That comes out to about 20% of an average NWA Powerrr episode.

Other promotions also tried their hand at weekly TV programming but were not consistent enough to make the cut.

For example, Championship Wrestling From Hollywood previously launched a big promotional campaign for their new paid TV slot on ABC-13 in Houston. They also uploaded these episodes via the United Wrestling Network channel.

We can only verify a few episodes of CWFH appearing on abc13 Houston, since then the show quickly changed time slots to an even later period and then disappeared from the television guide altogether. CWFH released Houston-based episodes on YT up to the 16th of November 2019.

This is how the episodes performed on YouTube during that time:


ReleasedViewsLoss/Gain
CWFH Houston Ep1
10/07/19895
CWFH Houston Ep2
10/14/19631-213
CWFH Houston Ep3
10/21/191,411+771
CWFH Houston Ep4
10/31/19539-650
CWFH Houston Ep5
11/07/19560-15
CWFH Houston Ep6
11/11/19451-109
CWFH Houston Ep7
11/16/19549+98
TOTAL

5,036

CWFH Houston Edition ended the year averaging 719 views an episode with just over 5,000 total views.

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